Feb 15 2009

Megamenu Google penalization

Classified in: Google, SEOpaomic at 3:19 pm

I had a website about Umbria (a region of Italy). It ranked well for tourism-related keywords and had a good number of daily visits. Suddently, visit dropped to 1/10, and they continued to drop. Of course, I mean visits from Google. After some searching and talks with friends, I tought it could be a megamenu penalization. This penalization usually happens when you have large menus shared by all the website pages. I tried to remove the menu, making it different for different cities in the reagion, and after a cuople of days the visits went back (almost) to their original status. Did you ever have a similar penalization?

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Jul 30 2008

Watch Out, Google, They’re Behind Yooooou…

Classified in: Google, Technology newsje at 9:09 am

Apparently, a group of ex-Google employees have gotten together to give their former employer a run for its money by setting up their very own search engine called Cuil (pronounced ‘cool’). Cuil believe that the service they offer is more efficient and that they possess at least triple the index size that Google has.

A certain IT analyst responded by saying that Cuil is not likely to keep Google awake at night.

But stranger things have happened. You just never know what Cuil is capable of especially as, being former Google employees, they have insider information – they know how Google ticks – and what makes it tick – its strengths and weaknesses (yes, I’m sure that even Google has its weak spot/s). Who’s to say Cuil can’t take some of those weaknesses, spin it on its head and turn it into a strength that propels it head and shoulders above the rest?

Cuil = David; Google = Goliath. Never say never.

I wish them luck. Google has too much power and it’s time their feathers were ruffled a little. Even if Cuil don’t succeed, I hope they at least get Google hot under the collar, leading the way for another company to possibly take it a step further in unhinging them from the top spot. It’s time someone else tried the top spot on for size.

One thing Cuil definitely has over Google is that it doesn’t hold onto personal data (unlike Google who’d love to know how many times you blinked the last time you were online).

Cuil’s design and usability is being criticised by some, but I’d like to see how Google used to look back in the day.

Regardless of how it pans out for Cuil, I admire them for having the courage to challenge Google.

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May 19 2008

Microsoft Returns / Unused Emails…

Classified in: Google, Microsoft, Software, Technology newsje at 7:22 am

Aaagh! What is up with Microsoft? Do they perhaps need a technical equivalent of a shrink? No sooner did they withdraw their billion-dollar takeover bid for Yahoo, and now they go ahead and change their minds. On Sunday afternoon, they announced that they’re putting in a fresh bid for Yahoo, but apparently this time, it’s not for all of Yahoo’s assets, just some (whatever that means).

How is Microsoft to be taken seriously with the back-and-forths? I wouldn’t. Especially as they were the ones that pulled out of the negotiating table in the first place.

Maybe it’s best for different parts of Yahoo to be owned by more than one company, anyway. It might be healthier that way. I hear Google are working on a deal with Yahoo (for Yahoo to utilise Google search ads on their network).

In other news, did you know that a fifth of Americans, over 20 million of them, have never used email? Ever?

I find that amazing.

Maybe it’s ignorant of me as I’m so used to using the web / emailing, but I do find the findings intriguing especially coming from a developed country, an apparent super power.

My immediate hunch was that age plays a factor in this. And I was right. According to the survey, half of those surveyed were over 65 years old. Education also comes into play with 56% not having gone beyond high-school level. (It’d be interesting to find out the breakdown of the other 50%.)

There were other findings such as 30% of Americans never having created a document on a computer before.

I expect that a lot of this isn’t necessarily down to age and education. Some people who’ve never touched a computer or have never been online might simply be scared of the unknown.

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May 06 2008

Microsoft Has Left the Building (?)

Classified in: Google, Microsoft, Technology newsje at 2:21 pm

If you ask me, the whole Microsoft bid to takeover Yahoo is getting to be a bit of a joke, don’t you think?

After 3 months of negotiations, you’d think that the finest minds in the technology world would be able to wrap up a deal – but nope, Microsoft and Yahoo are right back where they started (which was where exactly? Maybe they were never anywhere in the first place. Maybe Yahoo was never interested in giving up their goodies and were merely interested in getting some inside information on Microsoft.)

First of all, there’s the embarrassment of looking ‘stoopid’ when things don’t go according to plan – which is exactly why Microsoft should have kept its pretty lil digital mouth firmly shut and not blubbered to the whole world and their mama that they were looking to buy Yahoo out (who does their PR for god’s sake?). I call it cockiness. Serves them right.

In terms of a super-duper advertising network, Yahoo is almost Google; almost, but not quite, but will do very nicely for Microsoft, because Google sure as hell ain’t gonna give up their golden jewels to Microsoft. (Maybe Microsoft was never really looking to take over Yahoo anyway, but were just trying to puff up their chests to Google, i.e. ‘We’ve still got the technical funk, itty bitty Google. And you’d do well to remember that, or else next time we try bedding Yahoo, we’ll win. WO-HA-HAAA.’)

As much as I don’t particularly like Google (or Microsoft, for that matter), I think Google should try stirring things up a bit with their pocket change and make a Yahoo bid of their own. That should take the heat off Britney for a while!

Ah well, I guess we’ll have to watch this space and see what ole’ four-eyed Billy boy’s next move will be.

(Update: Well, it looks like Microsoft have dropped their bid altogether. Apparently, Yahoo asked for a $55bn minimum to the $47.5bn Microsoft offered (up from the $44.6bn previously offered), but neither party could agree on a final figure. Oh well, Google, here’s your chance …if ya think you’re hard enough).

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Apr 30 2008

Google VisualRank™

Classified in: Googlepaomic at 11:51 am

Google VisualRank™Google researchers announced at the International World Wide Web Conference held in Beijing the development of an algorithm to rank images, called Visualrank (pdf available). Google engineers claim this new image search results in much more relevant image results. This algorithm get the first images returned by a standard query and then analyzes them, finding the more similar ones, using a similar approach to the one used for Pagerank (the algorithm for ordering web page results). The paper shows image search results for some sets of images, such as Mona Lisa (on the left), grouped and linked (the two big ones on the center are the more relevant ones).

The old image ranking algorithm was based on text associated to images on the page, leading sometimes to inaccurate, or also completely wrong, results.

The algorithm has been developed by focusing on the top 2000 searched products on Google, such as iPod, XBox or Zune (the Microsoft MP3 reader).

This has not yet been developed, but you can have a look at the Google image search to see for example the face recognition feature, try it and check if it is enabled on your website.

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