Jul 30 2008
Watch Out, Google, They’re Behind Yooooou…
Apparently, a group of ex-Google employees have gotten together to give their former employer a run for its money by setting up their very own search engine called Cuil (pronounced ‘cool’). Cuil believe that the service they offer is more efficient and that they possess at least triple the index size that Google has.
A certain IT analyst responded by saying that Cuil is not likely to keep Google awake at night.
But stranger things have happened. You just never know what Cuil is capable of especially as, being former Google employees, they have insider information – they know how Google ticks – and what makes it tick - its strengths and weaknesses (yes, I’m sure that even Google has its weak spot/s). Who’s to say Cuil can’t take some of those weaknesses, spin it on its head and turn it into a strength that propels it head and shoulders above the rest?
Cuil = David; Google = Goliath. Never say never.
I wish them luck. Google has too much power and it’s time their feathers were ruffled a little. Even if Cuil don’t succeed, I hope they at least get Google hot under the collar, leading the way for another company to possibly take it a step further in unhinging them from the top spot. It’s time someone else tried the top spot on for size.
One thing Cuil definitely has over Google is that it doesn’t hold onto personal data (unlike Google who’d love to know how many times you blinked the last time you were online).
Cuil’s design and usability is being criticised by some, but I’d like to see how Google used to look back in the day.
Regardless of how it pans out for Cuil, I admire them for having the courage to challenge Google.



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